The former blue-collar worker from Ohio with the prominently jutting ears became the 'King of Hollywood', a title based on his being the leading male box office attraction throughout the 1930s. The dashing, mustachioed image of Rhett Butler in "Gone with the Wind" (1939) remains indelibly associated with the name Clark Gable, but before his "Frankly, my dear, I don't give a damn" made screen history, Gable (with the aid of his MGM publicist Howard Strickland) had already established a distinctive screen persona as the virile, lovable rogue whose gruff facade only thinly masked a natural charm and goodness.